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Peter McCully
May 182 min read
My name is Peter and I am an ENFJ.
About 20 years ago I became aware of the Myers-Briggs Personality Test or the Myer's Briggs Type Indicator. If you are not familiar with...
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Peter McCully
Apr 122 min read
"Wildfire for Canadians now is really a national security threat." - John Vaillant
It’s only April and predictions are being made for another record setting wildfire season across the country. I had the opportunity in...
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Peter McCully
Mar 122 min read
Business Anniversaries can be GOLDEN promotional opportunities
I have had the rare honour of organizing 50th anniversary promotions for not one, but two media businesses. Both promotions were GOLD,...
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Peter McCully
Feb 292 min read
Branded Podcasts complement your marketing strategy
Podcasts can be categorized as an emerging media, but are in fact, 20 years old. What is new is the way they have been accepted as 'Brand...
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Peter McCully
Feb 232 min read
Marketing platforms have changed but basics remain the same
I'd like to pass along an example of how a marketing, promotional or sales tactic can be reimagined in this ever changing media...
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Peter McCully
Feb 182 min read
The man with 'P' on his shirt
Short term promotions can complement long term goals. When I started in the media (some) years ago, traditional media was King. Radio, TV...
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Peter McCully
Feb 171 min read
Aboard 'The Bounty'
Over the years I have had many interviews, in various media formats. I have a few favourite moments, watching Terry Fox run his 'Marathon...
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