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Peter McCully

May 182 min

My name is Peter and I am an ENFJ.

About 20 years ago I became aware of the Myers-Briggs Personality Test or the Myer's Briggs Type Indicator. If you are not familiar with...

Peter McCully

Apr 122 min

"Wildfire for Canadians now is really a national security threat." - John Vaillant

It’s only April and predictions are being made for another record setting wildfire season across the country. I had the opportunity in...

Peter McCully

Mar 122 min

Business Anniversaries can be GOLDEN promotional opportunities

I have had the rare honour of organizing 50th anniversary promotions for not one, but two media businesses. Both promotions were GOLD,...

Peter McCully

Feb 292 min

Branded Podcasts complement your marketing strategy

Podcasts can be categorized as an emerging media, but are in fact, 20 years old. What is new is the way they have been accepted as 'Brand...

Peter McCully

Feb 232 min

Marketing platforms have changed but basics remain the same

I'd like to pass along an example of how a marketing, promotional or sales tactic can be reimagined in this ever changing media...

Peter McCully

Feb 182 min

The man with 'P' on his shirt

Short term promotions can complement long term goals. When I started in the media (some) years ago, traditional media was King. Radio, TV...

Peter McCully

Feb 171 min

Aboard 'The Bounty'

Over the years I have had many interviews, in various media formats. I have a few favourite moments, watching Terry Fox run his 'Marathon...